NAACP Image Award-winning Producer Sidra Smith is a force to be reckoned with. With more than 15 years of international and domestic experience in various aspects of film, documentary, television, stage, corporate events and advertising, she has become the go-to person for those companies and organizations in search of efficient, creative, and cost effective production services.
Sidra produced such diverse shows and events for organizations like The American Heart Association, Thurgood Marshall College Fund, The Ford Foundation, Tides Foundation and Jazz at Lincoln Center, to name a few. She worked as a producer on the reality TV shows Road To Stardom with Missy Elliott and Love & Hip Hop Atlanta. In West Africa, Sidra produced the Pan Afrikan talk show Time With David and a series of documentaries on multinationals doing business in Africa. She also serves as Talent Booker and Coordinator for many corporations and organizations in search of Celebrity talent to leverage their brands and events.
In the area of corporate advertising, she created special events and produced print campaigns and commercials for a variety of U.S. and international clients that include American Express, Delta Airlines, IBM and Talbots. Sidra has also worked as producer, talent coordinator, writer and/or director with such companies as ABC, CBS, Universal Studios, Fox, UPN, and Ogilvy & Mather.
Most recently, Sidra received the NAACP Image Award for producing the documentary “Free Angela & All Political Prisoners,” an examination of the life and times of civil rights activist Angela Davis (Executive Produced by Will Smith, Jada Pinkett-Smith and Jay-Z). “Free Angela” debuted at the Toronto Film Festival to critical-acclaim and had a successful theatrical release through Lionsgate and AMC Theaters. “Free Angela” is now available on Video and will have its national television network premiere on BET this year.
Sidra Smith has an exceptional ability to provide multidimensional creative influence and results to her clients. Her passion for bringing the best people together to do great work has made her a vital player on the stages of entertainment and corporate productions and presentations.